Mayur Gupta – CMO @ Kraken | Forbes World’s Top 50 CMO | Board Director & Investor

Meet Mayur Gupta, a renowned marketing leader and Forbes World’s Top 50 CMO, currently serving as the Chief Marketing Officer at Kraken Digital Asset Exchange. With over 20 years of experience in marketing and growth, Mayur has a track record of driving significant revenue and user growth across various industries.

Career Highlights

Kraken Digital Asset Exchange:

• Chief Marketing Officer: Leads a diverse team of growth marketers, brand and product marketers, creatives, data scientists, and martech leaders.
• Growth Focus: Drives user acquisition, retention, and loyalty for both B2C and B2B segments, leveraging expertise in growth hacking, data science, brand, creative, and storytelling.

Previous Roles:

• Gannett – USA Today Network: Led Marketing, Business Transformation, and Growth initiatives.
• Spotify: Spearheaded growth strategies to enhance user engagement and market expansion.
• Freshly (acquired by Nestle): Served as CMO, leading marketing efforts that contributed to the company’s acquisition.
• Kimberly Clark: As the first Chief Marketing Technologist, launched and grew digital and eCommerce capabilities across global brands.

Board Memberships:

• Adtalem (NYSE): Provides guidance on digital transformation strategies.
• D’Addario: Advises the C-Suite on digital innovation and growth.

Expertise

Mayur’s extensive experience in marketing and business growth has equipped him with deep knowledge and skills in various areas. His expertise includes:

• Growth Marketing: Implementing strategies for user acquisition, retention, and loyalty.
• Digital Transformation: Leading digital innovation initiatives to enhance business operations and customer experience.
• Brand Development: Crafting compelling brand narratives and creative strategies.
• Data Science & Martech: Utilizing data and technology to drive marketing effectiveness.
• Investment & Advisory: Advising and investing in early-growth stage startups in fintech, healthtech, and martech sectors.

Advocacy and Impact

Beyond his professional achievements, Mayur is passionate about empowering people with financial freedom and inclusion through his work at Kraken. He is also dedicated to mentoring and guiding startups, helping them navigate the challenges of growth and digital transformation.

Consulting Services

As a member of 100DollarsClub, Mayur offers his wealth of knowledge and experience through specialized consulting services designed to help businesses drive growth and achieve digital transformation.