Who are you?
I’m Alice Hogg, a seasoned professional with over a decade of experience in the PR, Media, and Marketing industry. My journey has taken me across Europe, Asia, and now North America, where I currently reside in New York.
Biz Category
Expert
Country
United Kingdom
City
Currently residing in New York, USA
Little about you
With over ten years in the industry, I’ve honed my skills in PR, media, and marketing, working agency-side with global clients in the FMCG, education, and financial sectors. For the past seven years, I’ve been part of Meltwater’s Strategic Accounts team, where I help clients achieve their strategic measurement goals. My focus is on proving the value of PR and social media across organizations, ensuring that our clients can effectively measure and demonstrate the impact of their efforts.
Your biggest achievements
One of my proudest achievements is my role at Meltwater, where I’ve been instrumental in helping clients realize their strategic measurement goals. By tackling the complex question of how to prove PR and social value, I’ve enabled organizations to better understand and showcase the impact of their PR and social media efforts. Additionally, my international experience working across Europe, Asia, and North America has provided me with a unique perspective and a diverse skill set that I bring to every project.
Top 3 motivations
- Impact:Seeing the tangible results of effective PR and media strategies motivates me to continually push the boundaries of what’s possible.
- Learning:The ever-changing nature of the PR and media landscape keeps me constantly learning and evolving.
- Global Perspective: My international experience inspires me to bring a global perspective to my work, enriching my strategies and solutions.
Biggest biz lesson
The most significant business lesson I’ve learned is the importance of adaptability. The PR and media industry is dynamic, and being able to adapt to new trends, technologies, and challenges is crucial for long-term success.
Biggest life lesson
The most valuable life lesson I’ve learned is the power of resilience. Facing and overcoming challenges has taught me to stay resilient and focused, no matter the obstacles.
Do you provide Shortcuts?
Yes, I offer coaching sessions where I share insights on proving the value of PR and social media. In these sessions, I guide clients through the process of setting strategic measurement goals and demonstrating the impact of their PR efforts. These lessons, which took me years to refine, can be learned in just a few calls, helping clients achieve success more efficiently.
Where can people find you?
- Eventible
- Brewer Morris Global Impact Series
- Taylor Root Global Impact Series
- The SR Group Diversity, Equity & Inclusion
Last thoughts
Embrace change and stay curious. The PR and media landscape is constantly evolving, and staying ahead requires a willingness to adapt and a passion for learning. Remember, the key to proving the value of your work lies in strategic measurement and understanding the impact of your efforts. By focusing on these areas, you can drive meaningful results and showcase the true value of PR and social media within your organization.
