Who are you?
I’m Katie Hudson, Managing Director of Futurescapes at PMX Global, a part of Publicis. I joined Publicis in January 2022, and I lead the development of global metaverse practice capabilities. My work involves creating partnerships with metaverse experts, tokenomics and metaverse production specialists, and other key enablers to drive end-to-end integrated activation.
Biz Category
Expert
Country
USA
City
New York, NY
Little about you
I specialize in developing metaverse strategy, planning, and activation for a diverse range of global clients. My role involves working with industries such as fashion, health & beauty, entertainment, healthcare, automotive, food & beverage, CPG, and electronics. At Publicis, I’ve been instrumental in building and leading our metaverse capabilities, ensuring our clients are at the forefront of this exciting digital frontier.
Your biggest achievements
One of my biggest achievements is establishing and growing the global metaverse practice at Publicis. This includes forming strategic partnerships with leading metaverse experts and production specialists to deliver comprehensive metaverse strategies for our clients. My work has enabled brands across various industries to successfully navigate and capitalize on the opportunities within the metaverse, driving significant engagement and innovation.
Top 3 motivations
- Innovation: The drive to explore and harness new technologies to create impactful experiences.
- Collaboration: Working with diverse experts and specialists to push the boundaries of what’s possible.
- Client Success: Seeing our clients thrive and succeed in the metaverse space inspires me daily.
Biggest biz lesson
The most valuable business lesson I’ve learned is the importance of staying ahead of trends. In the rapidly evolving digital landscape, being proactive and adaptable is crucial for success.
Biggest life lesson
From my personal life, I’ve learned that perseverance and an open mind are key. Embracing new challenges and continuously learning allows you to grow and succeed in unexpected ways.
Do you provide Shortcuts?
Yes, I offer coaching sessions where I share my insights and strategies on metaverse integration. These sessions are designed to help brands understand and leverage the metaverse effectively, covering everything from strategic planning to execution and partnership development.
Where can people find you?
You can learn more about my work and insights on The Org, Sessionize, and Eventible.
Last thoughts
The metaverse is an exciting new frontier with limitless possibilities. Embrace it with curiosity and creativity. Stay ahead of the curve, and don’t be afraid to push boundaries. The future is what we make of it, and with the right approach, we can create truly transformative experiences.
