Who are you?
I am Amy Stamper, the Head of Paid Social at Impression. Since the early days of paid social in 2015, I’ve been dedicated to mastering this dynamic field, with a particular passion for creative innovation and measurement.
Biz Category
Expert
Country
United Kingdom
City
Nottingham
Little about you
I’ve been navigating the evolving landscape of paid social since its inception. As the Head of Paid Social at Impression, I lead a talented team in crafting and executing impactful social media campaigns. My passion lies in creative innovation, ensuring that our strategies are not only effective but also engaging and visually compelling. Measurement is another key interest of mine, as I believe that understanding and analyzing data is crucial to refining and optimizing campaigns for maximum impact.
Your biggest achievements
One of my most significant achievements is leading Impression’s paid social team to consistently deliver outstanding results for our clients. I’ve developed innovative strategies that have significantly increased engagement and conversions across various platforms. Additionally, my work on creative innovation has been recognized for pushing the boundaries of traditional social media advertising, while my emphasis on measurement has ensured that our campaigns are data-driven and highly effective. Sharing my knowledge through presentations and webinars has also been a rewarding aspect of my career, helping others navigate the complexities of paid social.
Top 3 motivations
- Creative Innovation:The thrill of developing new and exciting ways to capture and engage audiences on social media.
- Data-Driven Insights: The satisfaction of using measurement and analytics to continuously improve and refine our strategies.
- Team Success: Watching my team grow and succeed, and knowing that our collaborative efforts lead to significant client achievements.
Biggest biz lesson
The biggest business lesson I’ve learned is the importance of adaptability. The paid social landscape is constantly changing, and being able to quickly adjust strategies in response to new trends and platform updates is crucial for sustained success.
Biggest life lesson
On a personal level, I’ve learned the value of resilience. Challenges and setbacks are inevitable, but maintaining a positive attitude and persevering through difficulties always leads to growth and new opportunities.
Do you provide Shortcuts?
Yes, I offer coaching sessions that focus on creative innovation in paid social and effective measurement techniques. These sessions are designed to equip you with the skills and knowledge to develop engaging campaigns and utilize data to optimize performance, drawing from my extensive experience in the field.
Where can people find you?
You can learn more about me and my work on my profile at Impression, connect with me on LinkedIn, watch my presentations on SlideShare, or check out my YouTube channel.
Last thoughts
Paid social is a field that combines creativity and data in a unique and powerful way. Embrace innovation, stay adaptable, and always strive for excellence in measurement to refine your strategies. Success comes from not only achieving your goals but also enjoying the journey and the lessons learned along the way.
