Ralph Burns: The Visionary Behind Tier 11’s Global Digital Marketing Success

Who are you?

I’m Ralph Burns, the founder and CEO of Tier 11, a digital marketing agency that leverages our proprietary Customer Acquisition Amplification™ system to help purpose-driven businesses scale and grow.

Biz Category

Entrepreneur

Country

United States

City

Splitting time between Boston and Cape Cod

Little about you

I started Tier 11 with a vision to unlock the online potential of purpose-driven businesses. Our 100% virtual agency spans over 23 countries and 6 continents, managing a diverse portfolio of social media advertising accounts across 57 industries with an annual spend exceeding $100 million. Additionally, I co-host the ‘Perpetual Traffic’ podcast, which has been downloaded over 8 million times, helping tens of thousands of people enhance their online traffic and conversion strategies.

Your biggest achievements

One of my proudest achievements is developing the Customer Acquisition Amplification™ system, a game-changer for businesses looking to scale online. Under my leadership, Tier 11 has grown into a global agency managing over $100 million in annual ad spend. The success of the ‘Perpetual Traffic’ podcast, with over 8 million downloads, has been incredibly rewarding, allowing me to share valuable insights and strategies with a broad audience. Our agency’s reach and impact across numerous industries showcase the effectiveness of our approach.

Top 3 motivations

Purpose-driven Impact: Helping businesses with a strong purpose reach their potential and make a positive impact is a major driving force.
Global Collaboration: Leading a diverse, virtual team spread across 23 countries inspires innovation and brings a wealth of perspectives to our work.
Continuous Improvement: The ever-evolving digital marketing landscape keeps me motivated to learn, adapt, and implement cutting-edge strategies.

Biggest biz lesson

The most significant business lesson I’ve learned is the importance of creating value first before trying to sell. When you focus on delivering genuine value, sales naturally follow.

Biggest life lesson

Embracing failure as a stepping stone to success has been a crucial life lesson. Every setback is an opportunity to learn, grow, and improve, both personally and professionally.

Do you provide Shortcuts?

Yes, I offer Shortcut lessons centered on mastering customer acquisition and online traffic strategies. Through a few focused sessions, I can share the core principles and techniques of our Customer Acquisition Amplification™ system, helping you accelerate your business growth and optimize your digital marketing efforts.

Where can people find you?

Last thoughts

Success in digital marketing requires a commitment to continuous learning and adaptability. By focusing on creating genuine value and embracing challenges as opportunities, you can drive meaningful growth and achieve lasting success. Remember, your journey is defined by the impact you make and the value you provide.