Who are you?
I’m Renee Samms, an experienced media executive specializing in cross-platform campaign strategy and brand storytelling. My passion lies in leveraging actionable data and emerging technologies to create unique brand experiences that deeply engage consumers.
Biz Category
Expert
Country
United States
City
Los Angeles, California
Little about you
As a media executive, I focus on developing innovative solutions that tap into key cultural moments and emerging technologies to craft compelling brand stories. Currently, I’m with Tagger, but my career includes roles such as Vice President at Known, Head of Strategy & Partnership Development at Reelio, and Director of Brand Strategy & Content Development at Maker Studios Inc. My work revolves around creating cross-platform campaigns that connect with audiences on a deeper level, using data-driven insights to inform strategies that resonate and drive engagement.
Your biggest achievements
One of my significant achievements has been leading the development of cross-platform campaigns that have successfully engaged diverse audiences. At Known, I played a key role in elevating brand strategies and partnerships, while at Reelio and Maker Studios Inc., I spearheaded initiatives that integrated brand storytelling with innovative content strategies. My ability to leverage actionable data to create impactful brand experiences has consistently driven success across various platforms and industries. Additionally, my work at Stun Creative, where I launched a new Digital 360 division, underscores my commitment to innovation and strategic growth in the digital space.
Top 3 motivations
- Innovative Storytelling: I am driven by the challenge of creating compelling brand stories that resonate with audiences and stand out in a crowded media landscape.
- Data-Driven Strategies: Using actionable data to inform and refine campaign strategies is a key motivator, ensuring that every decision is backed by insights.
- Engaging Experiences:Crafting unique and memorable brand experiences that deeply engage consumers and leave a lasting impression inspires me daily.
Biggest biz lesson
The most important business lesson I’ve learned is the power of adaptability. In the ever-evolving media landscape, being able to pivot and adapt strategies to meet new challenges and opportunities is crucial for sustained success.
Biggest life lesson
The biggest life lesson I’ve embraced is the importance of continuous learning. Staying curious and open to new ideas fuels personal growth and professional innovation, enabling me to stay ahead in a rapidly changing industry.
Do you provide Shortcuts?
Yes, my Shortcut lessons focus on developing cross-platform campaign strategies and leveraging data-driven insights for effective brand storytelling. Through a few coaching calls, I can share techniques on how to integrate emerging technologies, tap into cultural moments, and create unique brand experiences that drive deep consumer engagement.
Where can people find you?
You can learn more about my work and insights through my profiles on Eventible, Growjo, and The Org. For a deeper dive into my thoughts on digital strategy and brand storytelling, check out my interview on Brand Storytelling.
Last thoughts
In the dynamic world of media and marketing, success is driven by innovation, adaptability, and a commitment to continuous learning. Embrace data-driven strategies, stay ahead of emerging technologies, and always seek to create authentic and engaging brand experiences. These principles will guide you to craft impactful campaigns that resonate with audiences and drive meaningful engagement.
