Ricardo 🥦 Ghekiere – B2B SaaS Growth Marketing | SaaS & AI Fanatic | Author

Meet Ricardo Ghekiere, a growth marketing specialist with a knack for entrepreneurship that began at the age of 11. Ricardo’s early ventures in selling cigarettes to older kids have evolved into a career focused on creating and capturing demand for products and services. As an expert in B2B/B2C growth experimentation and go-to-market strategy, Ricardo helps businesses thrive in the competitive SaaS landscape.

Career Highlights

• Early Entrepreneurship: Started his entrepreneurial journey by selling cigarettes individually to older kids, using the profits to buy weekly burgers.
• B2B SaaS Growth Expert: Specializes in growth experimentation, go-to-market strategy, marketing automation, CRM, content marketing, social selling, side project marketing, and paid acquisition.
• Analytics & Reporting: Proficient in tools like Google Analytics, Mixpanel/Amplitude, Segment, Supermetrics, Google Data Studio, Databox, and Google Sheets.
• Marketing Automation & CRM: Experienced with Active Campaign, Autopilot (now Ortto), Customer.io, Hubspot, Intercom, Salesforce, and Mailchimp.
• Author: Published a hard copy book on LinkedIn Inbound Marketing in 2019.
• Future Goals: Aiming to launch his own software company with a co-founder by 2024 and continue to grow companies and teams.

Expertise

Ricardo’s extensive experience in growth marketing provides him with deep insights into:

• Growth Experimentation: Implementing and testing innovative growth strategies to drive business success.
• Go-to-Market Strategy: Developing effective market entry strategies for new products and services.
• Marketing Automation & CRM: Leveraging advanced tools to streamline marketing processes and enhance customer relationships.
• Content Marketing & Social Selling: Creating compelling content and leveraging social platforms to boost brand awareness and sales.
• Paid Acquisition & Analytics: Optimizing paid campaigns and utilizing analytics to drive performance and measure success.
• Team Management: Hiring and managing growth teams to achieve business objectives.

Consulting Services

As a member of 100DollarsClub, Ricardo offers his expertise through specialized consulting services designed to help businesses excel in the competitive landscape of B2B SaaS growth marketing.