Robert Rose – Fractional Marketing Leader for Tech & Media | Trusted Advisor to Global Brand Leaders | Marketing and Content Strategist, Speaker, Author, Board Member

Meet Robert Rose, a seasoned marketing leader and strategist with over 15 years of experience in helping business leaders balance the art and science of marketing. As a trusted advisor and fractional marketing leader, Robert has worked with more than 500 companies, including 15 of the Fortune 100, to tell their stories more effectively and navigate the complexities of modern marketing.

Career Highlights

Fractional Marketing Leader:

• Strategic Leadership: Provides fractional marketing leadership for startups and media companies, focusing on technology and digital media.
• Global Brands: Consulted for renowned brands such as Salesforce, SAP, Anthem Insurance, Capital Group, Roche Pharmaceuticals, The Globe and Mail, Informa, and ServiceNow.

Content Marketing Institute:

• Chief Strategy Advisor: Guided the organization since its inception in 2010, helping it become the leading global content marketing education and training organization.

Previous Roles:

• CMO at Crownpeak: Led marketing and product development for one of the world’s first enterprise SaaS web content management solutions.

Board Member and Investor:

• DivvyHQ: Serves on the board.
• BrandLens: Advisory board member for this video startup company.

Author and Educator:

• Best-Selling Author: Wrote four best-selling books on marketing and content strategy.
• Course Creator: Developed a Content Marketing Strategy course for the American Marketing Association’s certification program.
• Podcast Host: Co-hosts “This Old Marketing,” a popular marketing podcast with over half a million downloads annually in 150 countries.

Expertise

Robert’s expertise spans several critical areas in marketing and content strategy. His key areas of expertise include:

• Marketing Strategy: Crafting and implementing effective marketing strategies for tech and media companies.
• Content Marketing: Developing content strategies that engage and convert audiences.
• Digital Media: Navigating the complexities of modern digital media landscapes.
• Leadership: Providing strategic guidance as a fractional marketing leader and advisor.
• Education and Training: Authoring best-selling books and creating educational courses on marketing fundamentals and content strategy.

Advocacy and Inclusivity

Robert is dedicated to helping business leaders realize their visions of success through effective storytelling and strategic marketing. He believes in creating comprehensive marketing maps that guide businesses toward their goals.

Consulting Services

As a member of 100DollarsClub, Robert offers his extensive knowledge and experience through specialized consulting services designed to help businesses excel in marketing and content strategy.