Who are you?
I’m Sarah Larsen Tobin, leading the Integrated Marketing team for Samsung Home Entertainment. My role focuses on building our brand with consumers and customers across the US through innovative marketing strategies.
Biz Category
Expert
Country
United States
City
New York, New York
Little about you
With a passion for cutting-edge marketing, I spearhead the Integrated Marketing team at Samsung Home Entertainment. My work involves creating impactful campaigns through digital activations, partnerships, experiential programs, and influencer collaborations. Before Samsung, I held leadership roles at global marketing agencies like Edelman and Ogilvy, where I worked with renowned CPG, consumer electronics, and retailer brands. My extensive experience has given me a well-rounded view of the marketing landscape. In my personal time, I’m a trend spotter, passionate about culinary arts, home décor, fashion, and entertainment. My husband is from Ireland, which allows for frequent trips that satisfy my travel bug.
Your biggest achievements
One of my significant achievements at Samsung has been leading numerous sales-driving and award-winning campaigns. My expertise in innovative marketing, particularly digital activations and influencer programs, has been pivotal in building our brand. Prior to Samsung, I played key roles at Edelman and Ogilvy, driving successful marketing strategies for globally renowned brands. These experiences have equipped me with a broad understanding of the marketing landscape, enabling me to create impactful campaigns that resonate with our audience.
Top 3 motivations
- Innovative Marketing: I’m driven by the challenge of staying ahead of marketing trends and creating cutting-edge campaigns that captivate consumers.
- Consumer Connection: Building strong connections between brands and consumers through meaningful and engaging marketing strategies motivates me.
- Creative Collaboration: Collaborating with talented teams and partners to bring innovative ideas to life is a constant source of inspiration.
Biggest biz lesson
The most important business lesson I’ve learned is the power of authenticity in marketing. Consumers are drawn to genuine, transparent brands that connect with them on a personal level, making authenticity crucial for building lasting relationships.
Biggest life lesson
The biggest life lesson I’ve embraced is the importance of balance. Balancing a fulfilling career with personal passions and family life is essential for overall happiness and success.
Do you provide Shortcuts?
Yes, my Shortcut lessons focus on leveraging digital activations and influencer programs to drive impactful marketing campaigns. Through a few coaching calls, I can share insights on creating authentic connections with consumers, developing innovative marketing strategies, and collaborating effectively with partners.
Where can people find you?
You can learn more about my work and insights through my profiles on Eventible and RocketReach. For a glimpse of my recent campaigns, check out my work on TWICE.
Last thoughts
In the fast-paced world of marketing, staying ahead requires a blend of innovation, authenticity, and balance. Embrace the latest trends, connect genuinely with your audience, and maintain a healthy balance between your professional and personal life. These principles will guide you to create meaningful and successful marketing campaigns that resonate with consumers and drive business growth.
