Shay Howe – Chief Marketing Officer at ActiveCampaign | Product Leader with a Design and Engineering Background

Meet Shay Howe, a product leader with a passion for solving complex problems through intuitive and valuable solutions. With a strong foundation in design and engineering, Shay has built a remarkable career in creating and leading innovative products that drive business growth and enhance customer experience.

Career Highlights

ActiveCampaign:

• Chief Marketing Officer: Oversees the marketing strategy for one of the leading customer experience automation platforms.
• Leadership: Guides a team of marketing professionals in executing campaigns that drive customer acquisition and retention.
• Product Innovation: Focuses on developing marketing strategies that align with product innovation and customer needs.

Previous Roles:

• Design and Engineering Background: Leveraged his skills in design and engineering to lead product development teams in various tech companies.
• Problem Solver: Known for providing simple, intuitive solutions to complex problems, benefiting both customers and businesses.

Expertise

Shay’s extensive experience in product development and marketing has provided him with a deep understanding of creating customer-centric solutions. His expertise includes:

• Product Leadership: Leading cross-functional teams to develop innovative products.
• Marketing Strategy: Crafting and executing marketing strategies that drive growth.
• Design Thinking: Applying design principles to create intuitive and valuable solutions.
• Customer Experience: Enhancing customer experience through targeted marketing efforts.

Advocacy and Impact

Beyond his professional achievements, Shay is dedicated to fostering a culture of innovation and continuous improvement. He believes in the power of collaboration and mentorship to drive success in the tech industry.

Consulting Services

As a member of 100DollarsClub, Shay offers his wealth of knowledge and experience through specialized consulting services designed to help businesses thrive in the competitive landscape of product development and marketing.