Spencer Gordon – Group VP, Consumer Connections at Anheuser-Busch

Meet Spencer Gordon, the Group VP of Consumer Connections at Anheuser-Busch, where he oversees media, sponsorships, digital, entertainment, experiential marketing, and the in-house creative agency, draftLine. Spencer’s rapid progression through Anheuser-Busch highlights his strategic vision and leadership in the marketing industry.

Career Highlights

Anheuser-Busch:

• Group VP, Consumer Connections: Leads the integration and execution of media, sponsorships, digital strategies, entertainment, and experiential marketing for all Anheuser-Busch brands in the US.
• draftLine: Heads the in-house creative agency, fostering innovative marketing solutions and driving brand growth across diverse channels.

Previous Roles:

• Strategic Leadership: Held various leadership positions within Anheuser-Busch, contributing to the company’s marketing success and brand presence.

Expertise

Spencer’s extensive experience in marketing and brand management has equipped him with a deep understanding of consumer engagement and strategic marketing. His expertise includes:

• Media Strategy: Developing and executing comprehensive media plans that maximize brand visibility and impact.
• Sponsorships: Leveraging sponsorship opportunities to enhance brand image and reach target audiences.
• Digital Marketing: Implementing cutting-edge digital marketing strategies to drive engagement and conversions.
• Entertainment & Experiential Marketing: Creating memorable brand experiences through entertainment and experiential initiatives.
• Creative Direction: Leading draftLine to produce innovative and effective marketing campaigns.

Advocacy and Impact

Spencer is passionate about driving consumer connections through innovative marketing strategies. His leadership at Anheuser-Busch exemplifies his commitment to fostering brand growth and creating impactful consumer experiences.

Consulting Services

As a member of 100DollarsClub, Spencer offers his wealth of knowledge and experience through specialized consulting services designed to help businesses enhance their marketing strategies and drive brand growth.