Who are you?
I am Sveva Coltellacci, a digital marketing professional with a robust background in mathematics and IT, currently leading the online advertising efforts at Pro Web Consulting.
Biz Category
Entrepreneur
Country
Italy
City
Milan
Little about you
After earning my degree in mathematics, I spent a decade working in IT before transitioning into the digital marketing world. Over the past five years, I’ve risen to the position of Head of Online Advertising at Pro Web Consulting. Here, I’ve established a new Business Unit and expanded our business proposition, especially focusing on the ever-evolving landscape of LinkedIn Ads, which I find particularly stimulating and full of potential.
Your biggest achievements
One of my most significant achievements has been leading Pro Web Consulting’s online advertising initiatives, especially for clients like Trony, a major chain of electronic stores. Since 2018, our efforts have significantly boosted Trony’s online sales, showcasing the impact of a well-orchestrated digital strategy. Building a new Business Unit from scratch and seeing it thrive has been incredibly rewarding, validating the hard work and innovative approaches we’ve implemented.
Top 3 motivations
- Innovation: The digital marketing world is constantly evolving, and I am driven by the challenge of staying ahead of the curve and finding new ways to connect with audiences.
- Impact:Seeing tangible results from our campaigns, like increased sales or brand visibility, motivates me to push the boundaries further.
- Learning: Every day in digital marketing presents a new opportunity to learn and grow, whether it’s mastering a new tool or understanding a market trend.
Biggest biz lesson
One of the most valuable lessons I’ve learned is the importance of adaptability. The digital landscape is incredibly dynamic, and being able to pivot strategies quickly in response to new data or trends is crucial for success.
Biggest life lesson
On a personal level, I’ve learned the importance of resilience. Both in business and life, setbacks are inevitable, but it’s how we respond to them that defines our path forward. Staying focused and maintaining a positive outlook has been key to my journey.
Do you provide Shortcuts?
Yes, I offer coaching calls where I share insights and strategies on mastering LinkedIn Ads, a field I’ve specialized in. In these sessions, I break down complex concepts into actionable steps, helping businesses achieve significant growth in a fraction of the time it took me to learn.
Where can people find you?
Last thoughts
The digital marketing field offers endless opportunities for those willing to embrace change and think creatively. My journey from IT to becoming a leader in online advertising at Pro Web Consulting is a testament to the power of continuous learning and resilience. Stay curious, stay adaptable, and always strive for excellence.
