Tamsen Webster – Message Designer | English-to-English Translator | Idea Strategist

Meet Tamsen Webster, a message designer, idea strategist, and the creator of the Red Thread™ method. Tamsen helps leaders build buy-in for transformational change by connecting their big ideas with the way people see the world and what they do in it. With over 20 years of experience as a brand and message strategist, Tamsen has a unique ability to inspire change and tell compelling stories.

Career Highlights

Red Thread Method:

• Creator & Strategist: Developed the proprietary Red Thread™ method, helping audiences, organizations, and individuals build and tell the story of their big ideas to drive real, transformative change.

TEDx Cambridge:

• Executive Producer: Coached speakers, including a 10-year-old sartorialist and a bioethics pioneer, to craft their Red Threads™ into Ideas Worth Spreading.

Professional Experience:

• Keynote Speaker: Globally recognized speaker on storytelling, branding, change management, and idea development.
• Consultant: Advises enterprise companies like Verizon, Johnson & Johnson, and State Street Bank to amplify their big ideas and impact.
• Weight Watchers Leader: Spent 13 years as a leader, learning the art of inspiring change.

Education:

• MBA in Management Communications and Organizational Behavior
• MA in Arts Administration (Public Relations and Crisis Communications)
• Bachelor’s Degrees in American Studies and Marketing

Expertise

Tamsen’s extensive experience in brand and message strategy, combined with her educational background, equips her with valuable skills and knowledge. Her expertise includes:

• Message Design: Crafting compelling messages that resonate with audiences and drive change.
• Storytelling: Helping individuals and organizations tell powerful stories that connect with their audience.
• Idea Development: Guiding clients to develop and refine their big ideas for maximum impact.
• Change Management: Building strategies to inspire and implement transformational change.
• Coaching & Mentorship: Coaching leaders and speakers to deliver impactful presentations and ideas.

Advocacy and Impact

Tamsen is passionate about helping leaders and organizations inspire change and tell their stories effectively. Her Red Thread™ method provides a universal framework for connecting ideas with audience perspectives, driving meaningful and lasting impact.

Consulting Services

As a member of 100DollarsClub, Tamsen offers her wealth of knowledge and experience through specialized consulting services designed to help businesses and individuals develop and communicate their big ideas.