Tawny Ann De La Peña – Conversion & Direct Response Copywriter | Ad World 2022 Speaker | Life Coach

Meet Tawny Ann De La Peña, an award-winning creative strategist and messaging consultant with over a decade of experience in storytelling. Tawny specializes in conversion and direct response copywriting, helping guide target markets from their wallets to yours. She has applied her expertise across a diverse range of industries, working with renowned brands like Shapermint.com, Dunkin’ Brands, Marriott International, and XQ Institute.

Career Highlights

Creative Strategist & Messaging Consultant:

• Versatile Expertise: Over 10 years of experience in creative marketing strategy, creative direction, branding, and messaging.
• Industry Impact: Helped grow brands in e-commerce, SaaS, hospitality, and nonprofit sectors.
• Award-Winning Work: Recognized for her contributions to marketing and copywriting.

Key Projects:

• Shapermint.com: Developed compelling copy that drove conversions.
• Dunkin’ Brands: Created engaging marketing campaigns.
• Marriott International: Enhanced brand messaging and storytelling.
• XQ Institute: Crafted strategic content for educational initiatives.

Expertise

Tawny’s expertise spans several critical areas in marketing and copywriting. Her key areas of expertise include:

• Creative Marketing Strategy: Crafting strategies that align with brand goals and drive results.
• Conversion Copywriting: Writing copy that converts prospects into customers.
• Direct Response Copywriting: Creating compelling content that prompts immediate action.
• Branding & Messaging: Developing strong brand identities and messaging frameworks.
• Producing, Storyboarding, and Script Writing: Creating engaging visual and written content.

Advocacy and Inclusivity

Tawny is passionate about collaboration and communication, believing they are key to sustainable growth. She is known for her ability to work cross-functionally across departments and her commitment to continuous learning.

Consulting Services

As a member of 100DollarsClub, Tawny offers her extensive knowledge and experience through specialized consulting services designed to help businesses excel in marketing and copywriting.