Who are you?
I’m Taylor Lagace, Co-CEO and Co-Founder of Kynship. My journey in the marketing world began in the NFL space, where I worked at Athletes First, managing marketing efforts for stars like Aaron Rodgers, Clay Matthews, and Deshaun Watson. Now, I leverage my extensive experience to help brands harness the power of influencer marketing through Kynship.
Biz Category
Entrepreneur
Country
United States
City
Los Angeles, California
Little about you
Before co-founding Kynship, I worked at Athletes First, an NFL agency, where I handled marketing for top NFL players. Transitioning to the digital marketing realm, I built the influencer department at Common Thread Collective, focusing on Facebook Advertising and influencer partnerships for over 30 brands. My experience spans traditional sports marketing and digital influencer strategies, providing a holistic view of the marketing landscape. At Kynship, we specialize in creating impactful influencer partnerships that drive growth and engagement for brands.
Your biggest achievements
Founding Kynship and establishing it as a leading influencer marketing agency is one of my proudest achievements. At Kynship, we’ve successfully crafted influencer partnerships that have driven significant growth for numerous brands. My role at Common Thread Collective was instrumental in creating a successful influencer marketing department that integrated seamlessly with Facebook Advertising, amplifying brand reach and engagement. My early work at Athletes First, marketing for NFL stars, laid a solid foundation for my understanding of high-impact marketing strategies.
Top 3 motivations
- Brand Growth:I am passionate about helping brands grow and thrive through effective influencer marketing strategies.
- Innovation:Continuously exploring innovative ways to leverage influencers and digital marketing keeps me inspired.
- Knowledge Sharing: I enjoy sharing my insights and experiences with others, helping businesses harness the power of influencer marketing.
Biggest biz lesson
The most important business lesson I’ve learned is the value of authentic relationships. Building genuine connections with influencers and partners leads to more meaningful and effective marketing collaborations.
Biggest life lesson
The biggest life lesson I’ve embraced is the importance of adaptability. Being open to change and ready to pivot strategies when needed is crucial for personal and professional growth.
Do you provide Shortcuts?
Yes, my Shortcut lessons focus on creating authentic influencer partnerships and integrating them with broader marketing strategies. Through a few coaching calls, I can provide guidance on building effective influencer campaigns, optimizing Facebook ads in tandem with influencers, and driving brand growth through innovative marketing approaches.
Where can people find you?
You can learn more about my work and insights through my interviews and podcasts on 2X eCommerce, The Good, Net Influencer, Apple Podcasts, and Growth Today.
Last thoughts
In the dynamic world of influencer marketing, authenticity and adaptability are key. Focus on building genuine relationships with influencers, stay open to new strategies, and always strive to innovate. These principles will guide you to create impactful marketing campaigns that drive significant growth and engagement for your brand.
