Who are you?
I’m Timo Pelz, the VP of Business Marketing at Reddit. My role involves driving the go-to-market strategy that highlights the power and effectiveness of Reddit’s dynamic advertising offerings. I lead a team dedicated to bridging Reddit’s Sales organization with the broader industry, ensuring that the voices of Reddit’s 100,000+ communities are heard by advertisers across all sizes and verticals.
Biz Category
Expert
Country
Germany
City
San Francisco, California
Little about you
With over 15 years of experience spanning various facets of marketing—including B2C, B2B, communications, strategy, sales, brand, and product—I’ve developed a keen understanding of how to create audience-led work that drives business success. Prior to joining Reddit, I worked at Instagram, where I led global business marketing across brand and product for the company’s business and advertising solutions. At Reddit, I’m passionate about showcasing the platform’s unique ability to connect advertisers with highly engaged communities, enabling businesses to achieve their goals effectively.
Your biggest achievements
One of my notable achievements at Reddit has been developing and implementing a go-to-market strategy that effectively communicates the value of Reddit’s advertising solutions. By leading a team that connects Reddit’s Sales organization with the wider industry, we’ve amplified the voices of Reddit’s diverse communities to attract advertisers from various sectors. At Instagram, I successfully led global business marketing efforts, enhancing brand and product advertising solutions and contributing to significant business growth. Earning my bachelor’s degree in North American cultural studies and my M.A. in Political Science from the University of Bonn in Germany also laid a strong foundation for my career.
Top 3 motivations
- Audience-Centric Work: I’m motivated by creating work that is deeply rooted in audience insights, ensuring that marketing strategies resonate with and engage target audiences.
- Community Engagement: The unique ability of platforms like Reddit to foster genuine community engagement and connections drives my passion for innovative advertising solutions.
- Business Impact: Seeing businesses of all sizes achieve their goals through effective marketing strategies and advertising solutions inspires me to keep pushing boundaries.
Biggest biz lesson
The most important business lesson I’ve learned is the significance of understanding and leveraging community dynamics. By tapping into the unique cultures and conversations within communities, businesses can create more authentic and effective marketing strategies.
Biggest life lesson
The biggest life lesson I’ve embraced is the importance of adaptability. In both personal and professional contexts, being open to change and ready to pivot when necessary is crucial for long-term success and growth.
Do you provide Shortcuts?
Yes, my Shortcut lessons focus on leveraging community insights and dynamics for effective marketing strategies. Through a few coaching calls, I can share techniques on how to harness the power of engaged communities like those on Reddit to drive impactful advertising campaigns and achieve business goals.
Where can people find you?
You can learn more about my work and insights through my Variety profile, Xing profile, Paychex Business Podcast, and my talks on YouTube.
Last thoughts
In the ever-evolving landscape of digital marketing, success lies in understanding and engaging with communities authentically. Embrace the power of platforms like Reddit to connect with audiences on a deeper level, stay adaptable to changes, and always prioritize audience insights in your strategies. These principles will guide you to create meaningful and impactful advertising campaigns that drive real business results.
