Tyrona (Ty) Heath – Director of Market Engagement at The B2B Institute, LinkedIn | Co-Founder of The B2B Institute | Writer & Digital Creator

Meet Tyrona Heath, the Director of Market Engagement at The B2B Institute, LinkedIn’s think tank dedicated to building famous B2B brands. With over 20 years of experience in marketing, Ty is known for her expertise in B2B marketing, content strategy, and marketing education. She is also a prolific speaker, author, and co-founder of initiatives championing diversity, equity, and inclusion.

Career Highlights

The B2B Institute at LinkedIn:

• Director of Market Engagement: Leads the institute’s mission to bring marketing science to B2B by partnering with academics and industry experts, publishing research, and helping top LinkedIn customers implement findings through the B2B Edge brand consultancy program.
• Co-Founder: Instrumental in establishing the institute’s innovative approach to B2B marketing.

Previous Roles:

• Google Inc., IBM, and Nestle: Developed a robust foundation in marketing across various high-profile companies.
• Spectacled Marketer: Founded and led her own B2B consultancy, specializing in B2B marketing and content strategy.

Industry Contributions:

• Cannes Lions: Served on the jury for the Creative B2B Lions.
• ANA and IPA: Collaborated with these organizations to shape marketing effectiveness conversations.
• TransformHer Conference: Co-founded this groundbreaking conference that supports professional women of color and their allies in tech.
• LinkedIn’s Black Inclusion Group (BIG): Served as President, driving diversity, equity, and inclusion initiatives.

Awards and Recognition:

• Mosaic Award: Recognized for outstanding work in marketing.
• ADCOLOR Award: Honored for contributions to diversity in marketing.

Expertise

Ty’s extensive experience in B2B marketing and her dedication to education and diversity have equipped her with valuable skills and knowledge. Her expertise includes:

• B2B Marketing: Developing strategies that build famous B2B brands and drive business growth.
• Content Strategy: Crafting compelling content that resonates with audiences and supports marketing objectives.
• Marketing Education: Empowering individuals and communities with marketing knowledge to unlock their potential.
• Diversity & Inclusion: Leading initiatives that foster diverse and inclusive environments.

Advocacy and Impact

Ty is passionate about bridging gaps, igniting growth, and driving positive change through marketing. Her work at The B2B Institute and her various initiatives demonstrate her commitment to advancing the marketing industry and championing diversity, equity, and inclusion.

Consulting Services

As a member of 100DollarsClub, Ty offers her wealth of knowledge and experience through specialized consulting services designed to help businesses optimize their B2B marketing strategies and drive impactful results.