Ulrike Irmler – Senior Director, Product | Content | Internationalization – Helping Companies Build Truly Global Products

Meet Ulrike Irmler, an interdisciplinary tech industry leader with over 20 years of experience in creating digital products and user experiences, and managing global digital operations. Ulrike excels in leading cross-functional teams to foster a cohesive customer journey, encompassing marketing content, product UI, customer support, and customer communication. She believes that a product’s inclusivity is a reflection of its organization’s inclusivity.

Career Highlights

Leadership:

• Senior Director: Leads product, content, and internationalization efforts to build truly global products.
• Cross-Discipline Collaboration: Facilitates collaboration across teams to create a seamless customer journey.

Career Chapters:

1. Global and International: Specializes in making products relevant and usable for people worldwide.
2. Content Management: Focuses on attracting, retaining, and converting customers while building loyalty.
3. Product Management: Develops exceptional experiences for both internal and external users.

Expertise

Ulrike’s expertise spans several critical areas in digital product development and internationalization. Her key areas of expertise include:

• Product Management: Leading the creation and development of digital products that meet diverse user needs.
• Content Management: Crafting strategies to attract, retain, and convert customers through compelling content.
• Internationalization: Ensuring products are relevant and usable across global markets.
• Customer Journey: Integrating processes across functions to deliver a cohesive and inclusive customer experience.
• Team Leadership: Building and managing cross-functional teams to drive successful product outcomes.

Advocacy and Inclusivity

Ulrike is dedicated to fostering inclusivity within organizations and believes that a product’s inclusivity reflects that of its creators. She is passionate about creating products that are accessible and relevant to a global audience.

Consulting Services

As a member of 100DollarsClub, Ulrike offers her extensive knowledge and experience through specialized consulting services designed to help businesses build global products and improve their digital operations.