Who are you?
I’m Michal Barta, a dedicated digital marketer with over a decade of experience in the field. I currently head the Performance division at Marketup, and recently, we clinched the Breakthrough Excellence award in the Lead Generation category at the Google Premier Partner Awards 2023.
Biz Category
Entrepreneur
Country
Czech Republic
City
Prague
Little about you
I’ve spent more than ten years navigating the complex world of digital marketing, honing my skills in managing large-scale campaigns. My expertise spans a variety of platforms, including Google Ads, Meta Ads, Criteo, and Microsoft Ads, managing an annual budget of €5 million and driving €30 million in revenue. I have a passion for automation and hold certifications in Criteo, Google Ads, Mergado, and Dotidot. Besides my professional work, I share my knowledge as a lecturer at Newton University in Prague and as a teacher in the prestigious Digisemester Online marketing course.
Your biggest achievements
Leading the Performance division at Marketup has been incredibly rewarding, particularly achieving the Breakthrough Excellence award at the Google Premier Partner Awards 2023. Managing high-profile campaigns for clients like E.ON, Decathlon, XXXLutz, and Footshop has also been a highlight of my career. These projects allowed me to refine strategies that generated substantial returns and reinforced my commitment to innovation in digital marketing.
Top 3 motivations
- Innovation in Automation:The constant evolution of digital tools and automation keeps me driven. There’s always a new way to optimize and enhance performance.
- Mentorship and Education:Sharing my knowledge and seeing my students and colleagues succeed inspires me daily. Teaching at Newton University and Digisemester Online keeps me connected to fresh ideas and emerging talent.
- Client Success Stories:Seeing the tangible impact of my work on clients’ businesses, from increased revenue to brand growth, motivates me to push boundaries and achieve even better results.
Biggest biz lesson
The importance of adaptability in digital marketing cannot be overstated. The landscape changes rapidly, and staying ahead means being open to new strategies, tools, and technologies. Embracing change and learning continuously has been crucial to my success.
Biggest life lesson
Balance is key. While I am passionate about my work, I’ve learned that maintaining a healthy work-life balance is essential for sustained success and personal well-being. It’s important to take time to recharge and stay connected with family and friends.
Do you provide Shortcuts?
Yes, I do offer shortcuts through personalized coaching sessions. In these sessions, I share insights and strategies that took me years to develop, focusing on automation in digital marketing, efficient campaign management, and leveraging analytics for better decision-making. These lessons can save businesses time and resources, accelerating their path to success.
Where can people find you?
Last thoughts
The digital marketing world is vast and ever-changing, but it’s also full of opportunities for those willing to learn and adapt. Remember, success in this field is not just about understanding the tools but also about being creative, strategic, and resilient. Keep pushing boundaries, stay curious, and never stop learning.
