Who are you?
I am Wesley Geurtsen, an enthusiastic online marketing professional and the Head of SEA at NeoSEM. My passion lies in the ever-evolving field of PPC, where I continually seek out new developments and innovative strategies.
Biz Category
Expert
Country
Netherlands
City
Utrecht
Little about you
I thrive on the dynamic nature of online marketing, particularly in the realm of PPC. As the Head of SEA at NeoSEM, I lead a team dedicated to driving success through innovative and data-driven strategies. My interests span across the entire online marketing spectrum, but I have a particular fondness for analyzing campaigns from a commercial perspective, especially within the E-commerce sector. My role allows me to merge my analytical skills with a keen business sense to optimize performance and achieve substantial results for our clients.
Your biggest achievements
One of my most significant achievements has been steering the PPC efforts at NeoSEM towards consistent growth and success. Under my leadership, our team has developed and executed cutting-edge strategies that have significantly boosted our clients’ E-commerce performance. Another highlight of my career is the successful launch of several high-impact campaigns that have not only met but exceeded commercial goals, showcasing the power of well-optimized PPC efforts.
Top 3 motivations
- Innovation:The PPC field is always evolving, and the drive to stay ahead with innovative strategies keeps me motivated.
- Commercial Impact:Seeing the direct impact of well-executed campaigns on a client’s commercial success is incredibly rewarding.
- Continuous Improvement: The desire to continually refine and enhance our approaches to deliver even better results fuels my passion.
Biggest biz lesson
The most crucial business lesson I’ve learned is the importance of adaptability. The digital marketing landscape is in constant flux, and being able to quickly adapt to new tools, trends, and data is key to maintaining a competitive edge.
Biggest life lesson
On a personal level, I’ve learned that perseverance and a positive mindset are essential. Challenges and setbacks are part of the journey, but staying focused and optimistic helps navigate through them and come out stronger.
Do you provide Shortcuts?
Yes, I offer coaching sessions that focus on advanced PPC strategies and campaign analysis. These sessions are designed to help businesses understand the nuances of PPC and E-commerce, enabling them to achieve significant improvements in a short period by leveraging my years of experience and insights.
Where can people find you?
Last thoughts
The world of online marketing is full of opportunities for those willing to innovate and adapt. My journey in PPC and E-commerce has shown me that success lies in the details and the relentless pursuit of improvement. Embrace change, stay curious, and always strive to deliver the best possible results for your clients.
